aeo · Answer Engine Optimization

Write sections an answer engine can quote

Answer engines retrieve passages, not pages. Trilar splits your content the way they do, scores every section and shows exactly what to add or rewrite.

Citable passages

Trilar splits the main content of every page at its headings and scores each section from 0 to 100: length between 40 and 120 words, a first sentence that names the topic and stands on its own, concrete numbers and facts, and a direct answer under question headings.

  • Share of citable passages per site
  • Most common shortcomings
  • Pages without a single citable passage
Passage scores of a page in Trilar with issues per section Passage scores of a page in Trilar with issues per section
Sample data

Sub-questions (query fan-out)

AI search splits a question into sub-queries and retrieves a passage for each. Trilar has an AI model write those sub-queries for a page and marks which passage answers each one fully, partly or not at all. The gaps are the content to add.

  • 8 to 12 sub-questions per page
  • Matched to your passages
  • Stored with the crawl
Sub-questions for a page in Trilar with the passage answering each Sub-questions for a page in Trilar with the passage answering each
Sample data

Own text per page

How much of a page is its own content and how much is repeated template text. Thin pages with little own text are hard to cite and easy to ignore.

  • Median share per site
  • Thin pages first
  • Own text in report and task export

E-E-A-T

The trust signals of the whole site, without AI: imprint, contact, about and privacy pages and how widely they are linked, your organisation in the schema, and per page author, date, author profiles and editorial review. On request, an AI model rates single pages for experience, expertise, authoritativeness and trust with evidence and fixes.

  • Trust pages found by path or link text
  • Authors with and without external profiles
  • Page rating with prioritised fixes
Trust and E-E-A-T signals of a website in Trilar Trust and E-E-A-T signals of a website in Trilar
Sample data

Content briefs and alt texts

For topics your site lacks, Trilar writes a content brief from your Search Console queries and the pages that rank. For images without alt text it suggests one per image, page by page.

  • Briefs as Markdown
  • Alt texts as CSV for your CMS
  • Results stored, no double costs

FAQ

What is the difference between SEO, GEO and AEO?

SEO makes sure search engines can crawl, understand and rank a site. GEO (Generative Engine Optimization) is about being cited as a source in AI-generated answers. AEO (Answer Engine Optimization) shapes content so that single sections answer a question directly and on their own, which is what answer engines quote. Trilar checks all three in the same crawl.

What is a citable passage?

Answer engines quote sections, not whole pages. Trilar splits every page at its headings and scores each section: length, whether the first sentence names the topic and stands on its own, concrete facts and numbers, and direct answers to question headings.

How does Trilar check E-E-A-T?

Without AI, Trilar checks the trust signals of the whole site: imprint, contact, about and privacy pages, the organisation in your schema, and per page author, date, author profiles and editorial review. On request, an AI model rates single pages for experience, expertise, authoritativeness and trust, with evidence from the text and concrete fixes.

Which AI model does Trilar use, and what happens to my data?

Trilar uses Claude by Anthropic through its commercial API. AI features only run when you start them, and results are stored with the crawl so you do not pay twice. Anthropic does not use API inputs to train its models by default. Everything else, from the crawl to the action plan, runs without AI.

What does Trilar cost?

Trilar is in early access. Plans are based on the number of crawled URLs per month plus credits for AI features. Write to us and we will set up access and discuss the right plan.

FAQ →

Try Trilar on your own website

Early access includes onboarding: we set up your account and go through the first crawl with you.

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