geo · Generative Engine Optimization

Get cited when AI answers the question

AI search engines answer with a few sources. Trilar shows whether yours is among them, which domains win instead, which of your pages should have been cited and what keeps it from being quoted.

AI visibility for your queries

Trilar asks an AI model with live web search your important queries, taken from Search Console, and records whether your site is cited, at which position and which domains are cited instead.

  • Citation rate over time
  • Competing domains by citations
  • Re-run automatically with scheduled crawls
AI visibility in Trilar with cited queries and competing domains AI visibility in Trilar with cited queries and competing domains
Sample data

Why not cited?

For every query without a citation Trilar names the page that should have been cited, its best section, the query words that section lacks, and a verdict: page missing, section missing, section too weak, or good content that loses on authority.

  • Page via Search Console, title or start page
  • Best passage with its score
  • Missing words per query

Entities in the Knowledge Graph

Organisations, brands and shops in your structured data, matched with Wikidata by their official website. Trilar lists the sameAs links to Wikidata and Wikipedia that tie your pages to the right entity, and exports them as CSV for your CMS.

  • Your own organisation checked first
  • Strict matching, uncertain matches flagged
  • Broken URLs in JSON-LD detected
Entity alignment with Wikidata in Trilar with sameAs links to add Entity alignment with Wikidata in Trilar with sameAs links to add
Sample data

Your brand in AI answers

What AI search says when people ask about your brand: is it legit, experiences, alternatives. Trilar checks the answers against your own website and lists wrong claims, the tone, the competitors named and the sources that shape the picture.

  • Claims marked supported, contradicted or unverifiable
  • Competitors named instead of you
  • Concrete steps to correct the picture
Brand perception in AI answers in Trilar with wrong claims and competitors Brand perception in AI answers in Trilar with wrong claims and competitors
Sample data

AI crawlers and llms.txt

Which AI crawlers robots.txt allows, a live fetch with each bot's real user agent to detect blocks and challenge pages, AI bot visits from your logs, and an llms.txt generated from your crawl.

  • GPTBot, ClaudeBot, PerplexityBot and more
  • robots.txt tester per bot
  • llms.txt suggestion
Access for AI and search crawlers in Trilar with robots.txt status and live test per bot Access for AI and search crawlers in Trilar with robots.txt status and live test per bot
Sample data

FAQ

What is the difference between SEO, GEO and AEO?

SEO makes sure search engines can crawl, understand and rank a site. GEO (Generative Engine Optimization) is about being cited as a source in AI-generated answers. AEO (Answer Engine Optimization) shapes content so that single sections answer a question directly and on their own, which is what answer engines quote. Trilar checks all three in the same crawl.

How does Trilar measure visibility in AI answers?

Trilar asks an AI model with live web search your important search queries, the way AI search engines answer them, and records whether your site is cited, at which position, and which domains are cited instead. Results are stored, so you can follow the trend over time.

What does "Why not cited?" show?

For every query where your site was not cited, Trilar names the page that should have been cited, its best matching section, the words of the query that section lacks, and a verdict: page missing, section missing, section too weak, or section good (then authority and competition decide).

What does the entity check with Wikidata do?

Trilar finds the organisations, brands and shops in your structured data and matches them with Wikidata. Where a match exists but your sameAs links do not point to it, you get the Wikidata and Wikipedia links to add, so search engines and AI tie your pages to the right entity.

Which AI model does Trilar use, and what happens to my data?

Trilar uses Claude by Anthropic through its commercial API. AI features only run when you start them, and results are stored with the crawl so you do not pay twice. Anthropic does not use API inputs to train its models by default. Everything else, from the crawl to the action plan, runs without AI.

FAQ →

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